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The 'Golden Triangle'

Over 90 % of people using search engines only ever view the first page of listings.

If your website does not appear on the first page for keywords and phrases that are relevant to your business, you are virtually invisible to your prospective audience.

Over 95% of all Australian search traffic is conducted on Google, Yahoo and MSN.

About 80% of Australian searches are conducted using Google.

Search Engine Marketing

SEM or Search Engine Marketing is a set of marketing methods used to increase the visibility of a website in the search engine results pages (SERPS).

SEM primarily comprises of 'sponsored listings' also known as 'Pay-per-click' (PPC) advertising and 'organic listings' which are achieved via the process of Search Engine Optimisation (SEO).

The Google search engine results page below shows 'PPC' listings bound in green and 'organic' search results bound in orange.

 

 

 

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