Research and Analysis Report
It is difficult for many businesses, particularly those who are just starting up to know how much energy and how much money to spend on developing a website and what budgets and tactics to use to market the website.
If you have not yet built a website or are considering developing a new website and you are trying to determine what value a website will bring to your business, it may be worth considering some market research prior to making any decisions.
At SEMA, we have developed a comprehensive marketing report to look at the following:
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the most highly searched and most highly relevant keywords and phrases relating to your business;
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the potential traffic volumes (visitors to your website) based on searches for these keywords;
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who the major competitors are listed in the top 10 positions for the most important keywords;
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a review of their websites to determine what action (and at what cost) it would require to displace those competitors.
Once you have all of the facts, you can then make some decisions about the level of investment that you should be committing to your website development.
In addition, the report provides technical advice in relation to many of the technical elements relating to search engine optimisation.