Placement-Targeted Advertising
For several years now, Google has had it's 'Adsense' network where if you enabled (or should I say forgot to disenable) the 'content networks' option in your Google Adwords campaign, your ads would appear on thousands of 'relevant' websites throughout the world.
The big issue has always been around the 'relevance' aspect of Google Adsence.
At SEMA we generally recommend against the use of 'content networks' because they tend to bring lots of visitors that are less qualified than 'search' traffic.
Recently, Google launched its 'placement-targeted advertising' which enables you to profile and select the websites you want to advertise on.
Below is an example of a website showing the positioning of placement targeted ads. Ad content can vary from site to site however many of the site accept text ads, banner ads and even video ads.
There are literally hundreds of websites to choose from which can be sorted based on content topics or categories.
You can place ads on a wide variety of well-know sites such as Facebook, Utube, Myspace, Sydney Morning Herald, New York Times or many smaller niche publications.